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Small Business Insight

Why Get a Website?

http://mysite.getvms.comWhy_u_Need_a_website-1.pngDID YOU KNOW...Only 50 percent of business owners have websites, yet Yelp reported in 2012 that 89 percent of consumers use the Internet to find local businesses often relying on websites to get information about the business – and the numbers have only grown since then. What's even more interesting in a 2014 report from Search Engine Watch reporting that 80 percent of local searches made on mobile phones convert into sales.
That means that you not only need to have a business website, but you need one that is optimized for mobile marketing.



 

Directory listings alone will not get your website the search engine positioning and business presence you need so your business can be found on the Internet today. The Internet is a huge marketplace and your website is your address on the World Wide Web. It is how your existing customers and potential customers can find you online.

Your problem is that you don't have the skills and expertise to simply sit down and whip up a website of your own. Compound that with the fact that you are too busy with the day-to-day operations of your small business. You don’t have the time to learn how to build an effective website for marketing on today's web, and it seems more like Mission Impossible for the average business owner. It is something that you must do, though, to remain competitive in the world of business today.

There is good news to consider though, news that will make your investment in a business website one that is incredibly worthwhile. Investing in a website allows your business the option of engaging in commerce online. This goes beyond simply taking orders for goods online and then completing the transactions in your retail location.

When done well, e-commerce can take your business to new levels of success – levels you may not have dared to dream of before now. Even better, is the fact that when you use the Clover business management system, you have access to a huge variety of apps that do the heavy lifting for you. Not only can these apps assist you in the process of creating a presence for your business on the World Wide Web, but also apps that help you do the following:

  • Advertise Your Businessimages-1.jpeg
  • Accommodate Online Ordering on Your Website
  • Track and Manage Inventory
  • Support full E-commerce Websites (complete with shopping carts)
  • Update Social Media Posts and Messages
  • Make Changes to Mobile Websites
And these are just the beginning. Once you’ve established your website, Clover Apps can be used to really help you grow your Internet presence by helping you with things like Search Engine Optimization (SEO), branding, and more. But first, you must build your website.

How can a Business Management System Make Your Business Grow?

The next step in the process is investing in a business management system, like the Clover Station Business Management System. The right system offers many potential benefits to your business including allowing you to get more done without putting in as much work – by letting your website do a lot of the work for you.

In store and online, your business management system tackles some of the more difficult tasks for you like converting sales data into usable information to help you grow your business, creates customer loyalty programs, accepts debit and credit card payments – even the new EMV chip cards, and keeps customer and employee information safe while guarding against fraud.

The best part is that the Clover Station allows you to manage employee schedules, track inventory, and even keeps up with returns – allowing you to keep accurate records and to determine if there may be problems with certain items or products you sell. All these functions take place on one device PLUS you can access the information from any computer, tablet, or even your mobile phone.

Clover Station also serves as an effective tool for helping your business make the move into the profitable world of eCommerce. You can set up your Clover POS system to operate online allowing customers to order and purchase items from your in-store inventory on the World Wide Web. It will remove the item from your “available inventory” list, notify the appropriate person in your organization of the sale, accept payment, and even print out a shipping label to make the process of sending the package to your customer easier. All you need to do is handle the physical aspects of the sale. Everything else is done for you – freeing up your time for other important business functions.

If you're looking for something a little sleeker in nature, you're sure to love the Clover Mobile, which is a full-service Clover POS device you can use in connection with your Clover Station Business Management System or as a stand-alone device for engaging in commerce. It offers a sleek design and a smaller package with the functionality and capabilities of a much larger system. It is ideal for mobile service professionals, like repair services, mobile dog groomers, food trucks, and even for events like Renaissance festivals and pirate shows that take place in more remote locations.

Because the Clover Mobile POS system can fit in the palm of your hand, it becomes an infinitely useful and easily portable option for business on-the-go. You can accept payments including Apple Pay, credit cards, debit cards, and EMV chip payments directly on the device with confidence that end-to-end encryption can provide. Whatever your needs as a business owner, big plans and broader management needs or simply a small portable device to help you manage occasional sales overflow, there is a Clover POS, like the Clover Mini to meet those needs.

 


 

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