Setting up your online ordering with your own delivery service for your restaurant will keep more money in your small business pocket, instead of paying the 30% to a delivery service like Uber Eats, Grub Hub or Door Dash. Setting up your online ordering from a website or even from a business facebook page or other social media is really simple. Another plus with online ordering is that the orders reliably get to your staff because there is no middle man. When the ordering is done directly to the restaurant, your business is directly interacting with the customer and building a relationship with them while having total control over everything, from getting the food ready to knowing where it needs to go. You can decide whether to put delivery drivers on-staff, or have one of your employees ready to go for delivery, when the calls come in, depending on the location and needs of your business. The great news is you can figure the delivery fee into the bill and pass that fee onto your customer(s) without ever losing any of your return on investment (Cost of food and time you put in preparing the food.)
Many restaurant owners are not aware of how beneficial online ordering would be for their restaurant and unfortunately they think their only option is to use a third-party delivery service to give their customers the convenience that they're interested in. If you have a menu that travels well and fits in with delivery cuisine, then online ordering is an option worth considering.