Small businesses today need every possible competitive advantage in order to overcome local competition. It is difficult for some small business owners to do when it feels like everything you have to offer your customers that goes above and beyond, comes at a greater cost to you. But, what if you could offer them a convenience that promises a far greater return on investment for the sake of your business?
As the market moves from magnetic stripe credit cards to credit and debit cards enabled with EMV (EuroPay, MasterCard, and Visa) chip technology, a huge deadline looms for ATM owners regarding liability. The deadline for ATMs accepting MasterCard branded credit and debit cards was October 1, 2016. As October 1, 2017 approaches, the deadline for ATMs accepting Visa branded cards is quickly approaching.
The deadlines may seem arbitrary to small business owners, but they represent an opportunity for your business to present viable ATM alternatives to your customers by providing credit card processing services that offer the opportunity for customers to receive cash back on their purchases.