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Small Business Insight

How Community Outreach Can Boost Your Business

Dec 19, 2017 | News

 

If your business is primarily focused on expanding its product offerings and beefing up its client base, rather than encouraging employee volunteer programs or pursuing corporate-nonprofit partnerships, you could be missing a crucial component of marketing success.

While the dividends realized from community participation may be of the long-term variety, taking action to increase your presence in your local community and online can not only gain you new customers, but help insulate you from the fallout of negative publicity. Read on to learn more about how community participation can help market your business, as well as some concrete steps you can take to boost your community involvement with the help of a Smart POS system like Clover POS.

Invalid TINs

Oct 17, 2017 | News

 

Whether the TIN used has invalid characters or is missing altogether, it can spell big trouble for small business owners. Getting the facts can help you keep your information correct and keep you from missing out on as much as 28 percent of your credit card sales.

Far too often it is easier to ignore the things you’re not sure you understand. As a business owner, whether your business is small or large, you can’t afford to do that. This is especially true with the rules the IRS has put into place regarding invalid Taxpayer Identification Numbers (TINs). The IRS wants to make sure you’re not cheating Uncle Sam out of his share of your pie. To that end, it has put the responsibility of verifying your sales to make sure all reports are above board.

ATMs

Oct 10, 2017 | News


Small businesses today need every possible competitive advantage in order to overcome local competition. It is difficult for some small business owners to do when it feels like everything you have to offer your customers that goes above and beyond, comes at a greater cost to you. But, what if you could offer them a convenience that promises a far greater return on investment for the sake of your business?

As the market moves from magnetic stripe credit cards to credit and debit cards enabled with EMV (EuroPay, MasterCard, and Visa) chip technology, a huge deadline looms for ATM owners regarding liability. The deadline for ATMs accepting MasterCard branded credit and debit cards was October 1, 2016. As October 1, 2017 approaches, the deadline for ATMs accepting Visa branded cards is quickly approaching.

The deadlines may seem arbitrary to small business owners, but they represent an opportunity for your business to present viable ATM alternatives to your customers by providing credit card processing services that offer the opportunity for customers to receive cash back on their purchases.

Convenience and Today’s Consumer

Sep 26, 2017 | News

 
Consumers today want bigger, better, faster, and more. We live in the day of drive-thru dry cleaners, fast food, convenience packaging, and super-size soft drinks. These innovations are driven by consumer demand and it only seems to be growing. That means your small business needs to be looking for new ways to offer greater convenience to your customers or you run the risk of losing them to those who will.

Professionalism and the Entrepreneur: Maintaining and Improving Your Business

Sep 19, 2017 | News

 

In today's user-centered and highly competitive business environment, demonstrating a lack of professionalism in your interactions with clients, vendors, and consumers can do more than garner a few negative online reviews. Indeed, many businesses have crashed and burned in a spectacularly public manner after responding to criticism with juvenile barbs or even threats, the recent closure of Amy's Baking Company being one of the more visible examples. 

But professionalism involves more than just taking critique with a smile, and should extend to treating all with whom you interact in a business capacity with respect and courtesy. Read on for some more reasons you'll want to place "professionalism" at the top of the list of cornerstones for your business, as well as several tips and tricks you can employ to improve your reputation among other business owners and members of the community. 

Motivating Employees

Sep 12, 2017 | News

 
For small businesses who lack the financial resources of major corporations, finding innovative ways to motivate and inspire employees may seem like quite a challenge. Keep in mind, though, that all employees are different and look for motivational methods for employees that won’t cost your business a pretty penny, like those listed below.

Coping With Change: How Can Your Business Adapt and Thrive?

Sep 05, 2017 | News

 

Change is perhaps the only constant of the business world; as technology evolves and consumer tastes shift, many businesses (and even industries) will fade from view, forever relegated to the history books.  

However, while manufacturers of pocketwatches and buggy whips may have had decades to notice the writing on the wall before their industries became non-viable, today's business environment moves at the speed of light. Those who don't embrace change or modify their business structures and practices to adapt to these changes could quickly find themselves looking at an empty store.

However, it can be tough to form a long-term view of your company and how it fits into the broader economy when you're spending your days putting out (figurative) fires, hiring and supervising employees, and performing the other myriad tasks required of you as a business owner. 

Read on for some ways in which you can position yourself to adapt to--and even embrace--changes in marketing methods, developments in technology and smart POS systems, and subtle shifts in customer demands and desires. 

Fuel Pumps

Aug 29, 2017 | News

 

As the world trembles with the approach of the coming EMV compliance deadline, fueling stations have received a temporary reprieve. The EMV compliance deadline for most businesses is October 1, 2017. That means that businesses must be able to accept credit cards with the new EMV (Europay, MasterCard, and Visa) chips. Retail establishments unable to accept the chip readers will be responsible for fraudulent purchases made in their stores.

As A Business Owner, What Should You Know About The ACH Process?

Aug 22, 2017 | News

Whether you've recently upgraded your business's payment technology from a credit card scanner to more modern electronic methods like Automated Clearing House (ACH) deposits or you're just starting the research process, you may find yourself shocked by the speed with which money can be transferred across the globe in the internet age.  

The basic banking processes that go into depositing a check and withdrawing funds from the source account can seem rudimentary in comparison to electronic deposits, and even those who use ACH for a wide variety of business and personal transactions may find themselves mystified when asked to explain how it works (or how its deposits differ from "regular" credit or debit card transactions). How can the many advantages of ACH transactions push your business forward? 

Read on to learn more about the ACH process from start to finish, including how your accounts are debited, how payments can be returned, and some of the advantages that may be posed by auto pay arrangements.

Image Control

Aug 15, 2017 | News

 

In the world of business today, image is king. Social media is being used every day to shape the image businesses of all stripes present to the world. For better or worse, social media is here to stay. Learning how to use it wisely must be a key strategy for any business interested in image control for modern audiences. In fact, mastering the skillful use of social media for image control can make a world of difference for your business – now and in the future. These are a few things you might want to keep in mind when it comes to managing your image and reputation through social media.