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Small Business Insight

Service Industry and POS Systems

Mar 29, 2017 | News


Many small business owners are under the impression that point of sale (POS) systems are only valid for retail businesses. This is simply not the case. There are many small businesses that can enjoy great benefits from using POS systems – more than you may even realize at first glance. In fact, most service-oriented businesses have much to gain by incorporating a POS service into the business – especially thanks to the wide range of Apps that are now so easy to incorporate into your POS system.

Keeping An Eye On Your Competition

Mar 15, 2017 | News



Unless you have a virtual monopoly on the products or services your business provides, the relative strength (or weaknesses) of your local competition can be one of the driving factors behind your success. Keeping an eye on what your direct competitors are doing, and how well they're doing it, can both inspire you and help you stay in the game – but how can you do this without winding up on the evening news in an embarrassing spy attempt gone wrong?

Fortunately, technological advances have made it easier than ever before to track patterns in your own metrics and those of your competition, helping you adapt in an ever-changing business market. Read on to learn more about some of the tools you can use to monitor your competition so that you'll always be able to stay one step ahead.

How Can You Improve Inventory Management?

Mar 08, 2017 | News



As a business owner, you may find yourself pained each time you're forced to liquidate inventory at below cost in order to free up shelf space – or worse, simply throw items away because you weren't able to market them within their usable lifespans, like food. Investing the time and money into a quality inventory management system is crucial to minimizing the inefficiency and waste that can result from inadequate organization, but if you've spent some time flying by the seat of your pants, you may wonder where to begin.

Read on to learn more about the goals you may want to seek from your inventory management system, as well as some Smart POS applications that can help you achieve these goals and improve your margins.

Time Management

Mar 01, 2017 | News



As a business owner, you have many demands on your time and attention. Unfortunately, there are only so many hours in the day. That means you need to find ways to manage your time more effectively so that you can accomplish more in less time. The good news is that there are several things you can do that will help you leverage your time so that you can do just that.

What Types Of Customer Rewards Programs Can Help You Boost Your Business?

Feb 21, 2017 | News



If you’ve spent years wishing you had better metrics to gauge your customers’ likes and desires, or if you’ve always wanted to provide some extra benefits for your most loyal customers, you may want to make 2017 the year you finally establish a rewards program for your business. Fortunately, with the ever-rapid changes in technology, there are already a number of established rewards programs that can be easily incorporated into your existing retail systems for a seamless transition to the consumer.

However, before selecting a rewards program or software model, it’s important to set clear goals and expectations for what you hope to achieve – whether increased sales across the board, more repeat customers, more online sales, or the ability to target certain products and specials to customers based on their past shopping choices. Read on to learn more about some of the marketing and profitability goals you’ll want to identify before launching a rewards program, as well as the specific types of rewards programs that can best help you achieve these goals.

How To Improve Customer Satisfaction Ratings

Feb 15, 2017 | News


If you find yourself too busy with the ins and outs of running a business to give much thought to the occasional negative review that may pop up in an internet search, you could be inadvertently crippling your odds of success. Studies have shown that 9 in 10 consumers look for reviews online before making a purchasing decision on a new product or service, and 86 percent of consumers will hesitate before giving their business to a company with a negative review. Read on to learn more about some winning methods to improve your customer satisfaction and significantly increase the amount of positive (and public) feedback you receive.

Technology and Payment Processing

Feb 08, 2017 | News



Technology is evolving rapidly and that means new opportunities for businesses to grow and expand. When it comes to payment processing, new technology can be used to not only accept payments, but also to aid you in growing and marketing your business.

Cloud Based POS Systems

Feb 01, 2017 | News


Small business owners are required to wear many hats in the course of a day. Using cloud based POS systems is a smart way to delegate many of the responsibilities that weigh you down every day, such as taxes, marketing, inventory, and even managing your business website. This allows you set priorities outside of your business so you can recharge and reconnect with friends and family. After all, business owners need these things too.

Owning or managing a successful business in today’s competitive marketplace is no easy task. The challenge is even greater when the business you’re trying to build and grow is in the retail or restaurant industry. Thankfully, there are tools available that will make it easier than ever for you to manage and grow your restaurant or brick and mortar retail store, like cloud based POS (point of sale) systems, like Clover Station.

Clover POS is more than a mere credit card processing system. In a retail or food services environment it can be a lifeline for communication between front of house and back of house, it can track and manage inventory and supplies, it can alert managers when their attention is needed, and even serve as a SmartChip credit cards POS for restaurants and retail stores. This isn’t something every POS system can do and requires you the use of apps, like those listed below, to make it work for you.

What Can You Do To Improve Customer Retention Rates For Your Business?

Jan 25, 2017 | News



As a business owner, you know how important it can be to keep your customer or client base satisfied. In fact, a 2011 survey revealed that a whopping 89 percent of customers would refuse to return to a business after a bad experience, and this percentage continues to climb each year as social media makes it easier than ever before to spread both positive and negative reviews to a worldwide audience. Fortunately, improving your customer satisfaction rate (and therefore your retention rate) can be as simple as streamlining some of the ways you collect and process payments. Read on for several actionable steps you can take to keep your current customers happy while drawing in new clients from around the block or even around the globe.

Why Get a Website?

Jan 18, 2017 | News

http://mysite.getvms.comDID YOU KNOW...Only 50 percent of business owners have websites, yet Yelp reported in 2012 that 89 percent of consumers use the Internet to find local businesses often relying on websites to get information about the business – and the numbers have only grown since then. What's even more interesting in a 2014 report from Search Engine Watch reporting that 80 percent of local searches made on mobile phones convert into sales.
That means that you not only need to have a business website, but you need one that is optimized for mobile marketing.