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Small Business Insight

Social Media and The Small Business Owner

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The success of any business comes down to one thing: How well your company can meet the needs of its customers. Repeat business and a growing client base are the result when you understand and deliver what consumers want. This requires communication, and the modern, peerless mechanism for the exchange of ideas is social media.


Social Media as Advertising

Business advertising has evolved beyond print ads and television spots to become a two-way dialogue between the buyer and the seller. We have social media to thank for this open, real-time exchange of information and feedback.

As of 2018, over 3 billion people actively use social media. It's easy to draw an arrow from this overwhelming online consumer presence to the reason why nine out of ten retail companies invest time in at least two social media channels. Every 15 seconds, a new social media user opens an account, waiting to connect with your business. If you're not online, you're missing out.

Social Media and POS Services Integration

Customers use social media to share information about what they do, what they think and even where they are. As a business owner, not only do you have a plethora of readily available data from which to learn, you also have a platform for consumer engagement.

POS integration allows you to interact with customers without the need for moving between devices. As social media users check in to your location and then post and tweet about their experience, you can respond with expressions of goodwill and promotional information. Answer questions and ask for feedback as you demonstrate the value your company places on consumer opinion while placing your business front and center in their thoughts.

How Clover Can Help

Clover's Smart POS, the Station, Mini, Mobile and Flex, is a cloud software-based solution that helps you manage your business. In addition to the standard POS features such as credit card processing and tracking inventory, it also has the functionality to receive client feedback, email receipts and facilitate customer engagement marketing. The app market adds more usability and further increases the magnitude of how this system can ease the day to day operations of your company.

Social media is here to stay. Integrating this modern communication zeitgeist with the day to day workings of your business ensures that you keep pace with your competitors while enjoying growth and success. While POS systems manage business operational elements and social media promotes customer engagement, a collaborative pairing of both takes your business to the next level.

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