Social media is no longer an option for businesses that are interested in long-term growth online or off – it's a necessity! Whether you plan to engage in actual commerce online or you simply want to get the word out about new products, services, special prices, and new ways to use existing products, social media allows businesses the opportunity to speak openly and directly with consumers to share your message – whatever that message may be.
The great thing about social media is that new opportunities arise all the time allowing you to enjoy an even bigger platform upon which to share your message. For now, let's concentrate on the big three. Some might call them the Holy Grail of social media circa 2016 and 2017. They are Facebook, Twitter, and Instagram. That isn't to say that Google+, Pinterest, and Snapchat aren't important and highly useful. They simply do not yet provide the powerhouse results you can enjoy with the three primary social networks listed. But you want to know how you can use these three social networks to make your business grow. The answer is simpler than most business owners realize.
One of the great things about social media is that it allows you to tap into a vast group of people who are already interested in the products you have to offer. They've heard of you. That's why they've liked and followed your posts. Your goal here isn't so much to educate them about your brand, but to drum up excitement for buying your products. At least that is your initial goal. You can do this in many ways:
- Make new product announcements.
- Offer exclusive discount codes to people who subscribe to your Facebook feed.
- Give tips for making your products more useful to those who already own them (consider creating posts like: 101 Surprise Uses for Acme Widgets; 20 Things You Probably Aren't Using Your Widgets to Do; or I Bet You didn't Know Widgets can do This!
- Seek feedback from customers – you can do this through surveys or by soliciting feedback directly to your Facebook page. Surveys offer an easier method to correlate the information and allows you to ask and get answers for specific questions.
If you choose to do surveys, you will find that the Customer Survey tool in the App market for the Clover Station is a great place to begin. There are several subscription options to choose from and it is available for use (not to mention easy to use) on the Clover Station, Clover Mobile, Clover Mini, and the World Wide Web.
BeSocial is another outstanding app that works with your Clover POS system to help you boost your social media presence in a very big way. The Essential program is an excellent choice for most businesses as it assists you with various social media tasks, including the sharing of social media messages, images, and offers on Facebook and Twitter throughout the day on your behalf. Because it does the posting for you, it saves you a lot of time and energy while still ensuring that your customers are getting the messages you want to deliver. It also means that customers are more likely to receive your messages at peak times in their time zones because you're spreading the posts throughout the day. BeSocial even offers special opportunities for new customers to help you to build your brand on social media more effectively.
One of the most innovative marketing solutions businesses today can come up with is the ability to get customers to market your business on your behalf. You can do this easily from your Clover Station – making it one of the best POS software systems available – through the Customer Referral Reward app, which allows you to set up a referral reward for your loyal customers who bring new customers to you. The added benefit is that this reward program is easy to implement. All you need is the app and the email address and phone number of your existing customers. The app takes care of the rest for you – including the reward offer, tracking reward progress, and awarding the customer referral rewards when the time comes.
The great thing about social media is that you don't have to worry about it being compatible with one kind of device or many. Most people access their social networks on personal computers, laptops, mobile phones, and tablet devices – meaning they will get your message regardless of concerns over compatibility. Now is the perfect time to give your customers a clear picture, via Instagram, Twitter, and Facebook of what your business is about! Clover Station allows you to do this quickly, easily, and effectively while tracking the results and responsiveness through many different apps. The biggest challenge you will face is not trying them all on the very first day! Innovative solutions like these and many more are easy to implement through various Clover platforms from the Clover station down to the Clover Mini.