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Small Business Insight

Getting Your Name on Google


If you are a business owner, you may wonder how you can increase your sales in order to make your business not only thrive -- but soar! Getting your business name on Google is one of the best ways to have a positive effect on your bottom line. Having an online presence can benefit your business in many ways and help you utilize technology in ways you may never have imagined.

The Benefits of a Google Presence

Having an online presence can increase your sales, make your business name more recognizable and boost your revenue. As a savvy business owner, it is likely that you already invest in merchant services and offer credit card processing as a form of payment. Therefore, you are already using technology in a small way for your company's success. Some of the ways Google can dramatically help your business grow include:

  • Google has the resources to help you with every aspect of your online presence. It can assist you in creating a custom-made website, and provide you with all the analytics, tools, programs and workshops to help boost the performance of your website.
  • When someone does a search online, Google results are at the top of the list. People generally won't take the time to scroll through more than one or two pages of results; therefore, it is imperative that your business is at the top of the results.
  • Having a website enables customers or clients to purchase from your business 24/7. Often, a client or customer will decide after visiting your brick-and-mortar store and others that the product or service you provide is the best choice. A Google presence enables them to go ahead and make the purchase without having to make a special trip back to your store. If your business is not within their daily route, they may not make the effort. An online presence captures this sale.
  • Social media makes the term "word-of-mouth" into more of a global term instead of just your community. People praise products and services via social media and this type of advertisement is not only free, it is invaluable!

If your business doesn't have an online presence with Google, it isn't as likely to succeed as other businesses that are similar to yours. This is because when consumers need a product or service, the first place they explore is online to see what is offered. Having a Google presence is one of the smartest ways to enable your business to thrive and have longevity in the global marketplace.

There are many tools available that not only solve your merchant processing solutions to help your small business succeed and grow, but will also help increase your online presence, and these include SMART POS systems, or "point of sale" systems. These not only speed transactions and gather useful information you can use to fine-tune your marketing efforts, but they also help with your social media posting. Some great examples of SMART POS solutions are Clover Station, Clover Mini, Clover Mobile and the Clover Flex.

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