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Small Business Insight

Gateways

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Conducting business and accepting payments today can be a complex proposition for the uninitiated. Whether you are operating a brick and mortar business, taking on a virtual business venture, or engaging in some combination of the two; you will find that your business is greatly hampered if you are unable to accept credit card payments. This is where payment gateways come into the picture.

What are Payment Gateways?
Payment gateways allow your business to accept payments online, over your mobile phone, by personal computer, through point of sale(POS) devices, or even on your tablet. Some banks will provide payment gateways to their customers or you may seek this service from a financial service provider for more attractive terms and conditions. The gateway ultimately serves as a tool that facilitates payments between one portal (mobile phone, POS, etc.) and the bank.

The Clover Payment Gateway gives you all the tools you need to accept payments for your business including:

  • Various Checkout Solutions
  • A Merchant Account
  • Payment Security
  • 24/7 Support for Your Business

More importantly, Clover, as a payment gateway, is compatible with top shopping cart and software providers so you have more options to operate your business on your terms. The beauty of working with Clover is that Clover works hand in hand with many APP developers to offer you new and innovative tools to customize your payment gateway to meet needs that are unique to your business.

A solid payment gateway can make the checkout process virtually painless to customers whether they are located around the block or around the world.

How does a Payment Gateway Benefit Your Business?Am_Ex_Opt_Blue_quote-4.png
The one thing you want to know, as a business owner, is what’s in it for your business? How can the right payment gateway boost your business and improve your bottom line? It’s a worthwhile question to ask and we have the answers you need.

Improves the customer experience

Your customers like to do things the easy way whenever possible – especially if it happens to be convenient for them. A stellar payment gateway allows customers to pay the way that works best for them. It gives them greater satisfaction because they have choices in how they pay rather than being limited to cash orders, they can pay with credit or debit cards. Depending on the payment gateway solution you choose they may have even more payment options available to them.

Your customers may even be able to access your website to make purchases online by mobile phone, tablet, laptop, or personal computer because you can accept payments online – giving them even greater satisfaction and further improving their experience with your business.

Increase customer sales

Some payment gateways operate as fully functional ecommerce solutions. This means you can integrate your payment processing, shopping cart, online store, and more into one easy-to-use system that allows you to conduct business online with minimal effort.

When it is easier for you to keep your business operating efficiently online, it will be easier for your customers to access your business and make their purchases on the World Wide Web as well. Everyone wins when you are able to harness the power of an effective gateway to increase your business sales and boost the overall customer experience.

Provides security and peace of mind to merchants

As a merchant, it is your responsibility to protect the delicate financial information of your customers. That is why it is so important to choose your payment gateway carefully to ensure that the transactions are secure and that your customers’ financial information is protected and that you have adequately safeguarded the reputation of your business.

Going with a name that is trusted by businesses and consumers alike will help ease the minds of customers doing business with you – especially in light of so many high-profile hacking cases hitting the news in recent months.  Security is the most important consideration to keep in mind when choosing a payment gateway for your business so give it the attention it deserves when making this weighty decision for your business.

It is understandable that you have questions about the gateway choices you have for processing business payments. What you really want to look for is a payment gateway provider that will be here to answer your questions now as well as being there to answer questions that may arise once you’re using their services. Make sure to prioritize support and customer service in the selection process too, because if you can’t get the answers you need – when you need them most, your business will suffer in the end.

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