Fall is often the busiest season for businesses selling consumer products and services thanks to it aligning with the back-to-school season. Consumers often equate the start of the school year with the start of a new year, and that means there's tons of shopping. From new product debuts to new fall fashion arrivals, there are a ton of shopping opportunities that consumers want to take advantage of during the back-to-school season. But if your store isn't prepared to handle the crowd and their payments, you'll miss out on a potentially lucrative season for your business. Thus, it's critical to have a strategy for handling the back-to-school season crowd if you want to leverage this busy time of year. Here's how you can get it done:
Customize Your Payment Solutions
Back-to-school shoppers want convenience, so it's important to offer customized payment solutions to enhance their shopping convenience. If your customers shop online frequently or your business offers pop-up shops or mobile shopping experiences, provide payment solutions that work for your business and customers. For example, you can customize your payment solutions to accept credit card payments via mobile devices or online. By taking these steps, you enhance your customer's experience.
Use Smart POS Systems
Today's savvy shoppers value secure transactions and are increasingly opting for mobile payment solutions to make contactless payments using their mobile phones. This makes sense as smartphone adoption continues to rise and tokenization is increasingly providing a safe way to conduct transactions without needing physical credit or debit cards. That's why it's important to have smart point-of-sales systems that can handle these types of payments. Smart POS systems and equipment, such as the Clover options shown above and provided by Velocity Merchant Services, help cut time and safely process credit card payments, including EMV chip cards, while supporting contactless payments so you can help your customers save time while shopping and provide them with peace-of-mind.
Create an Enhanced Omni-Channel Experience
Your customers are shopping online and in stores. So, it's important to enhance their experiences by simplifying shopping via your online store, your app and your brick-and-mortar store. You can do this by using responsive websites so that your site adjusts to the customer's device. Also, employ payment solutions that facilitate complementary services, such as in-store pickup online orders, to enhance the customer's shopping experience.
Stay ahead of the shopping crowd and get your credit card processing in gear by using safe and customizable payment solutions. With the right payment solutions in place, you can make the fall back-to-school season one of your business' busiest and more profitable seasons.
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