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Small Business Insight

Artificial Intelligence and Marketing

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Are You missing out on new technology?

Artificial intelligence (AI) has leaped from the pages of science fiction novels into the marketing mainstream. Twenty-six percent of marketers say AI is the next big marketing trend, and it's clear to see why. Machine learning algorithms, predictive analytics, speech recognition apps -- big brands use these technologies to maximize their marketing. It's no wonder, then, that the global AI market is worth a massive $7.3 billion, according to one estimate. But just how can you this technology to grow your business?

Spice Up Your Social Media Campaigns

As a small business owner, you know the impact social media can have on your customers. Whether you share information on Instagram, Facebook, Twitter or all three, social has the power to drive sales and generate more revenue.

Now, AI optimizes your social media campaigns. This technology uses predictive analytics to forecast future trends. Find out, for example, when your social posts will receive the most likes and shares based on previous activity from your followers.

Expect more small business owners like you to use AI in their future social campaigns. Experts predict that the AI in social media market will grow 28.3 percent by the year 2023.

Enhance Credit Card Processing

If you sell products and services online or in a bricks-and-mortar store, it's likely you take credit card payments from consumers. AI has revolutionized credit card processing and merchant services by streamlining payments and using machine learning techniques to detect fraudulent transactions.

There are 196.54 million credit card users in the United States. AI is making payment processing just that little bit easier.

Improve Customer Service

More small business owners are using AI software to engage with consumers and resolve customer service problems. Chatbots, for example, use Natural Language Processing (NLP) to automate conversations with your customers at any time of the day or night. It's like having a 24/7 customer service team.

Sixty percent of consumers have used a chatbot to communicate with a brand in the last 12 months.

These are just three of the benefits of AI that you need to know about. This revolutionary new technology is a must-have for your small business and lets you optimize your social media campaigns, enhance payment processing and improve customer service.

Looking for AI payment processing solutions that will help you grow your business?  Click here to find out more.

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