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Small Business Insight

Where Are Small Businesses Going?

Aug 10, 2016

Small businesses are an important sector of the economy. In fact, 99.7 percent of U.S. employer firms are small businesses - defined as an independent business with fewer than 500 employees. This does not count the over three-quarters of small businesses that have no employees other than the owner. 73.2% are sole proprietors, generally taxed as individuals.

Marketing to Millennials

Jul 11, 2016

According to information published by the US Census, Millennials, or Americans born between 1982 and 2000 represent approximately one-quarter of the nation’s population. This means that finding ways to market to them is vital for companies of all sizes and types. While every organization will have unique needs and desires, we have put together a few tips that can benefit your firm as you continue to grow and attempt to reach this influential group.
•    Content Marketing – Reaching customers through content marketing is easy. You can utilize blogs, websites, and eBooks to create inbound material that draws customers in—rather than advertising directly to them. This is what the millennial generation knows and expects.
•    Be Authentic – While content marketing is a successful type of marketing, it only works when it is authentic. These customers expect you to be you. Don’t be afraid to show customers exactly who you are as a company—and as a real person. Be yourself. It allows you to connect with this generation on a deeper level.
•    Use Social Media – While nearly everyone today is on social media, the millennial generation is the group that grew up on it and is the group that spends the most time on it. Advertising, marketing and connecting on social media allows you a new form of flexibility that you didn’t have in the past.
•    Use Video, Pictures and Everything Else – Snapchat, YouTube, Instagram, Vine and other programs may not seem like marketing tools, but they can be. These are tools that the Millennial generation uses every day. Get on these platforms. This is where your audience is and where they are comfortable. Don’t be afraid to explore these zones.
•    Speak the Language – You don’t have to speak in “text speak,” or use slang, but don’t be afraid to be a bit more informal in your marketing message. Additionally, remember that emoticons are part of today’s mobile language. Speak the Millennial language if you want to be taken seriously.

Clover vs. Square: Choosing the POS Solution to Fit Your Business' Needs

Jun 13, 2016 | NewsArticlesBusiness InsightCloverSquarePOS

There are many things to consider when choosing the best POS solution for your business. Your decision on the system may be based on your need at the time, the aspects of your POS you'd like to address, or even the cost effectiveness, or value of the system. Does the system make your inventory management easier? Will that system enhance or detract from customer loyalty? Can you manage your staff in a few clicks of a button?

Clover Mini: The Credit Card Terminal of the Future!

In June 2015, First Data launched a new and improved addition to payment technology and service solutions with the Clover Mini. This POS solution provides business owners with an all-in-one way to make keeping track of transactions as well as processing those transactions for business owners. Payments are facilitated in what is a safe and secure environment for both the customer data and business data.

Why is the U.S. Finally Moving to EMV® Smart Chip Technology?

We are all pretty familiar with the chip card (credit card) changes finally happening in the United States. That's right, we said, finally. Why now, when most of the Europe embraced the technology in 1994? Yes, the 90s! Maybe it's because the U.S. ranked #1 in card fraud over the last five years (approximately; $8.6 billion), due to lack of security, the financial institutions think it's a good time to start. 

8 Tips for Creative People who Want to Start a Business

If you have a creative mind, starting a small business might seem like an excellent idea. Creative people have the ability to build amazing inventions or modify existing ideas to meet consumers' needs and desires. Working for yourself is an awesome feeling that every creative person craves. However, creative types tend to struggle with certain components of business like accounting, finance and sales. These individuals also tend to find that they do not excel in business negotiations with suppliers, merchants, and potential partners. Let's take a look at how a creative person should embark on his small business venture.

Clover Station vs. Square Stand, What's the Difference?

Jan 18, 2016 | NewsArticlesBusiness InsightCloverSquarePOS

There are many things to consider when choosing the best POS solution for your business. Your decision on the system may be based on your need at the time, the aspects of your POS you'd like to address, or even the cost effectiveness, or value of the system. Does the system make your inventory management easier? Will that system enhance or detract from customer loyalty? Can you manage your staff in a few clicks of a button?

How to Avoid Intentional Fraudulent EMV Chargebacks

Whether or not your business is brick-and-mortar or eCommerce, EMV® smart chip technology is having an impact on your business. So what does this mean? Some companies have embraced the new technology but have not set up processes to mitigate the possibility of fraudulent EMV chargebacks. At times, it can be difficult to discern those consumers out to get something for free from others that have just forgotten to update their new card information or have sent in an innocent inquiry to their banking institution. 

5 Amazing Tools you need to Know about NOW!

If you’ve got a small business and are used to “doing it all” then opting for one or more of these useful (almost all free) tools will make a huge difference for you in 2016.

Each of these is designed to help your business run more smoothly or to improve your own productivity and efficiency – or to prevent annoying or embarrassing mistakes. If you’re tired of being hands on, all the time, then one or more of these helpers could be just what you need to allow you to focus on what you do best – running your business.

The Best Ways to Accept Payments [infographic]

Nov 04, 2015 | ArticlesBusiness Insight

Looking to accept credit card payments but you're not sure what would be the best for your business? Whether you are a new business or just shopping around for new or updated technology, it can get pretty overwhelming. 

A lot of small business owners get frustrated when their sales consultant forces a particular piece of payment equipment upon them. We wanted to simplify things for you by listing common payments solution types (infographic).