Marketing is an essential part of growing your business. However, even the most cost-effective marketing campaigns can be prohibitively expensive for a bootstrapped small business. Fortunately, there are marketing ideas you can try on your own in order to jumpstart your business.
If you are a business owner, you may wonder how you can increase your sales in order to make your business not only thrive -- but soar! Getting your business name on Google is one of the best ways to have a positive effect on your bottom line. Having an online presence can benefit your business in many ways and help you utilize technology in ways you may never have imagined.
Having an online presence can increase your sales, make your business name more recognizable and boost your revenue. As a savvy business owner, it is likely that you already invest in merchant services and offer credit card processing as a form of payment. Therefore, you are already using technology in a small way for your company's success. Some of the ways Google can dramatically help your business grow include:
- Google has the resources to help you with every aspect of your online presence. It can assist you in creating a custom-made website, and provide you with all the analytics, tools, programs and workshops to help boost the performance of your website.
- When someone does a search online, Google results are at the top of the list. People generally won't take the time to scroll through more than one or two pages of results; therefore, it is imperative that your business is at the top of the results.
- Having a website enables customers or clients to purchase from your business 24/7. Often, a client or customer will decide after visiting your brick-and-mortar store and others that the product or service you provide is the best choice. A Google presence enables them to go ahead and make the purchase without having to make a special trip back to your store. If your business is not within their daily route, they may not make the effort. An online presence captures this sale.
- Social media makes the term "word-of-mouth" into more of a global term instead of just your community. People praise products and services via social media and this type of advertisement is not only free, it is invaluable!
If your business doesn't have an online presence with Google, it isn't as likely to succeed as other businesses that are similar to yours. This is because when consumers need a product or service, the first place they explore is online to see what is offered. Having a Google presence is one of the smartest ways to enable your business to thrive and have longevity in the global marketplace.
There are many tools available that not only solve your merchant processing solutions to help your small business succeed and grow, but will also help increase your online presence, and these include SMART POS systems, or "point of sale" systems. These not only speed transactions and gather useful information you can use to fine-tune your marketing efforts, but they also help with your social media posting. Some great examples of SMART POS solutions are Clover Station, Clover Mini, Clover Mobile and the Clover Flex.
It can be challenging for seasonal businesses to find merchant services that work for their business. You need flexibility and a powerful processor that can handle volume during your busy season. Traditionally, these services for seasonal businesses have been more expensive, because they may have to face early termination fees for turning off processing in the off-season or simply have to pay year-round rates. However, forward-thinking businesses like Velocity Merchant Services have created solutions perfect for you and your seasonal endeavor.
While most credit card processing companies have a clause stating they will charge an early termination fee, there are ways to avoid them. If you’re a merchant and you need to cancel a contract early, the early termination fee (or ETF) is a way for the credit card processing company to help recoup the costs they faced in setting your account up: obtaining the account number, credit checks, collecting documentation, programming and shipping equipment, installing equipment, training and maintaining tax records for the processing account.
These days, credit cards are practically ubiquitous – found just about everywhere. What does that mean to you? If you're not accepting them, you're probably operating at a significant disadvantage compared to your competition. According to the NASDAQ, more than half of all consumers use more than three card based payment methods including debit and credit cards.
Social media is no longer an option for businesses that are interested in long-term growth online or off – it's a necessity! Whether you plan to engage in actual commerce online or you simply want to get the word out about new products, services, special prices, and new ways to use existing products, social media allows businesses the opportunity to speak openly and directly with consumers to share your message – whatever that message may be.
If your business is primarily focused on expanding its product offerings and beefing up its client base, rather than encouraging employee volunteer programs or pursuing corporate-nonprofit partnerships, you could be missing a crucial component of marketing success.
While the dividends realized from community participation may be of the long-term variety, taking action to increase your presence in your local community and online can not only gain you new customers, but help insulate you from the fallout of negative publicity. Read on to learn more about how community participation can help market your business, as well as some concrete steps you can take to boost your community involvement with the help of a Smart POS system like Clover POS.
Hey small business owners, as the saying goes, you never have a second chance to make a first impression. This is especially true in the competitive world of business, where a single negative review or bad experience can send prospective customers (and their dollars) elsewhere. Even if your prices and customer satisfaction levels are beyond reproach, a lackluster, dated, or damaged storefront may all but ensure that many would-be customers will never make it past the door. One of our merchants that we introduced the Clover™ Station to have a nice little shop in Glen Ellyn, IL and if you happen to stop by you can get some great ideas on how to make some changes to your store front for more curb appeal, while enjoying their inventory inside too!
Read on to learn more about the impact curb appeal can have on your business, as well as some steps you can take to instantly improve your curb appeal and pull in more customers.